Consumers are now more than ever taking control of their health.
This is in part because they are increasing shouldering more of the cost of their healthcare and in part because there are now so many new ways to obtain health care and information. From walk-in clinics and urgent care centers to telehealth websites, to thousands of connected devices and hundreds of thousands of “apps”, consumers are looking for a demanding ways to better understand and manage their health.
Unfortunately, even as there has been an explosion of new technologies and information sources, one area of healthcare continues to be mired in decades-old workflows and business models – laboratory diagnostics. Lab diagnostics are used by physicians in more than 80% of diagnosis, and consumers are looking for test information for themselves.